Research and Developments

Through our customer research unit, we carry out the following:

a)Routine Quarterly Market Surveys for launched product to access both the channel and the target client. This helps to identify and resolve isimg-20160921-wa0023sues and improve operations.

b)We also carry out major annual surveys to access the overall performance of launched solutions to identify areas to target more and areas for improvement

Our research work is done by experts mainly focusing on qualitative and quantitative research but also more explorative depending on the product and market segment.

We also make brief documentaries associated with product challenges or successes for better internal education and realignment.

We also source funds to run annual financial inclusion awards targeting organizations that make most impact despite the challenges in digital financial inclusion.